Go-To-Market for Your Startup

You’ve built the cool technology.

You have an amazing product - or at least a prototype.

So how come you feel stuck?

It’s all about Go-To-Market.

Are you experiencing these?

  1. Investors are asking for “proof.”

  2. Potential users can’t be bothered.

  3. You’re not sure who would actually pay.

  4. Your marketing is burning cash without results.

  5. Noone is returning your calls or emails.

  6. Your engineers are getting restless.

It’s time for a proper launch.

  1. Clarify your vision and mission.

  2. Reformulate your team.

  3. Create a proper launch program.

  4. Identify your users and your buyers.

  5. Find your paths to market.

  6. Apply all the leverage you have.

What we do

Precise Change draws on decades of personal startup experience to formulate a go-to-market plan for your business. Instead of a cookie-cutter playbook, we get very involved with you, your vision, and your team. We don’t waste time on formalities - you have to hit aggressive goals with very limited resources on a short runway. Product-market-fit can’t wait.

Here are the kinds of milestones we drive:

  1. Assess the market-readiness of your product and the team.

  2. Identify your customer users, buyers, and influencers.

  3. Organize a multi-faceted strategy to compete.

  4. Identify the path of least resistance through direct, channels, and alliances.

  5. Steer your messaging and content strategy across channels.

  6. Coach the necessary changes in leadership, teams, and collaborators.

  7. Mentor the founders to take the right actions, at the right time.

  8. Create the pitches, find the audiences and investors, and prepare the board.

Along this journey, we work weekly with your executive team and key team leaders. We define outcomes with surgical precision, and adapt them rapidly as we learn about the product, the market and the buyers. Sometimes it’s an adjustment, sometimes its a pivot. We teach you how, when, and how much.

Regardless of duration, the common context is Team - the teams that bring us in, and the teams we leave behind.

Go-To-Market

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Investors

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Marketing

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Leadership

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Goal Setting

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Alliances

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Mentoring

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The Board

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Product Marketing

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Content Strategy

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Launch

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Pivot

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Go-To-Market • Investors • Marketing • Leadership • Goal Setting • Alliances • Mentoring • The Board • Product Marketing • Content Strategy • Launch • Pivot •